The Good Crisp Company Brings Message from Santa on Each Can
The Good Crisp Company, a new and better-for-you take on the classic canister chip, is launching an augmented reality (AR) feature on its packaging that will turn The Good Crisp Company canisters into a holiday-inspired winter wonderland, complete with Santa. Because this holiday season may look a bit different from years past, with fewer gatherings and less travel, the brand decided to bring more cheer to families and kids using just one simple motion. For a limited time, and with no special app needed, The Good Crisp Company packaging will transform its canister into animated visions of winter warmth, swirling snow, and even a selfie with Santa. And, it’s the very first snack brand to bring this new form of curved-image AR to consumer packaged goods.
“Knowing that Christmas will look, feel and be different this year, we wanted to find a way to spread more cheer through our packaging. This technology is brand new to our consumer, and what better way to launch it than with Santa!” said Matt Parry, CEO and co-founder of The Good Crisp Company. “Christmas, to us, is one of those holidays that brings so much cheer, fun and love to a family’s year, especially kids. As a brand built around family, it was important to us to make sure we stay present as we all navigate these uneasy times.”
This December consumers can simply hold their smartphone up to a Good Crisp canister, click on a link from their website and immediately get a cheerful message from Santa himself. While previous AR campaigns require an app to reveal and navigate, The Good Crisp Company’s spreading of cheer comes just by holding up a phone and scanning a QR code. Users can enjoy the holiday scenes and snap and share selfies from an augmented reality of seasonal spirit that The Good Crisp Company is bringing to life.
The inspiration for creating the perfect crisp emerged in 2014 when Parry was following a strict gluten-free diet. Finding that, although the diet was treating him well, he was really missing his favorite snacks, so he set out to recreate a canister chip he could enjoy without guilt. The Good Crisp Company chips are all gluten-free, non-GMO certified and are free of eggs, peanuts, tree nuts, fish, shellfish and other potential allergens including sesame seeds, mustard and celery. Some flavors, like Sour Cream and Onion and Aged White Cheddar, contain dairy. Others, including Classic Original, Outback BBQ and Sea Salt and Vinegar are vegan. All flavors contain only responsibly sourced palm oil.
“Making healthy crisps with better ingredients was a challenge, and one that brought myself and my family all the way from our homeland of beachy Australia to the US and beautiful Boulder, Colorado, to make that vision a reality,” said Parry. “Now, we’re bringing augmented reality, a truly amazing and user friendly technology, to bring an all-new experience to families everywhere. We wanted to be a part of reminding them we can look forward to this time of year, and that the surprise and delight of this season is still very much out there for everyone to share.”