The Home Edit and Flavor Maker App by McCormick Partner to Organize Pantries
The Home Edit partners with the Flavor Maker App by the McCormick brand to inspire everyone to explore, organize and enjoy all the hidden spices in their pantries and cabinets this season. With their hit Netflix show, “Get Organized with The Home Edit,” New York Times bestselling books and popular product line, Clea Shearer and Joanna Teplin have made organizing trendy. Now, exclusive content from The Home Edit, available through the free Flavor Maker App, will help fans get their physical and digital pantries organized for the holidays.
“As organizers, we’re all about finding more ways to provide efficiency in our routines. The Flavor Maker App is such a genius idea. We’re looking forward to showing people that organization and cooking definitely go hand-in-hand, especially when it comes to spices,” Joanna Teplin said.
Combined with Teplin’s and Shearer’s organizing know-how, anyone can scan and digitize their pantry items into the Flavor Maker App by McCormick to simplify meal prep. With everything all in one place, users instantly have access to thousands of curated, easy-to-follow recipes based on available ingredients. The app also offers a ready-made shopping list, how-to videos, tips and hacks for cooking and baking and product information. Cooks of any level can explore new flavors so they can rediscover, refresh and remember to use all those essential spices in their pantries.
Shearer said, “I love that the Flavor Maker App by McCormick bridges the gap between traditional and digital organizing. Being able to take a quick inventory of my pantry while in the grocery store has been a real game-changer in my routine. Plus, who doesn’t love finding new ways to use their spices? The app has taken a lot of stress out of cooking, which I never thought was possible.”
In their exclusive video on the app, Shearer and Teplin organize a pantry full of spices, scan and add spices to their digital pantries and share pro-tips as they go. With their ingredients in order, they bake a custom recipe: The Home Edit’s Easy Gingerbread Brownies with Eggnog Frosting, created with help from the McCormick Kitchens. This holiday-themed dessert is simple enough for anyone to make, with decorating options and a vegan version for Teplin.
“We’re thrilled to have The Home Edit featured on our Flavor Maker App. With their special organizational tips and tricks and our easy tools, everyone can conquer the holiday season with a kitchen that’s ready-to-go,” said Jill Pratt, Chief Marketing Excellence Officer for McCormick. “Whether you’re most at home in the kitchen or a novice cook, we could all use a little organization and more baking and cooking inspiration.”
Fans who download the app (free on iOS and Android) and watch the exclusive video will find a holiday promo code for a discount on select The Home Edit products and services available on The Home Edit’s website, valid through December 23, 2020. The Home Edit is encouraging everyone to discover the Flavor Maker App by McCormick, just like they did. Follow #FlavorMakerApp, #TheHomeEdit, #SpicedUpOrganization, @McCormickSpice and @thehomeedit for more organizing and holiday ideas.