June 23, 2021

The Makers of HERDEZ Brand Salsa Announce the Launch of Avocado Hot Sauce

The makers of the HERDEZ® brand, the No. 1 selling salsa brand in Mexico and a growing staple in kitchens across the United States, today announced the launch of its signature Avocado Hot Sauce. Made with real avocados, the new hot sauce offers a unique, tangy flavor that enhances any dish, no matter the cuisine. HERDEZ® Avocado Hot Sauce brings mild to medium heat to transform any meal from ordinary to exciting, from eggs and sandwiches to pizza and salad and is perfect for topping, drizzling and pouring on almost any food. Unlike any other hot sauce in the category today, HERDEZ® Avocado Hot Sauce offers a smooth and creamy texture that also makes it an ideal ingredient and “secret weapon” to enhance your favorite sauces, dips and recipes.

“Our new Avocado Hot Sauce offers a delicious and innovative way for avocado fans and food lovers alike to enjoy the authentic taste of avocado with a little extra kick — all in a simple and convenient format that works for any type of breakfast, lunch, dinner or snack,” said Giselle Olson, brand manager of the HERDEZ® brand. “Unlike most hot sauces that you’ll find in the condiment aisle, our new hot sauce is made with real avocados — making it the ideal finishing touch to any meal. We hope HERDEZ® Avocado Hot Sauce will be a great addition to everyone’s kitchen pantry.”

Packed with zesty, creamy flavor, HERDEZ® Avocado Hot Sauce is disrupting the sea of red hot sauce and even its packaging creates a unique story. The bottle is shaped similarly to an avocado, and the label and coloring clearly embodies real Mexican culture — making a strong connection between fields where products are grown and iconic Mexican elements.

HERDEZ® Avocado Hot Sauce joins the existing family of HERDEZ® brand products, including its best-selling HERDEZ® Salsa Casera, Salsa Cremosas line, Taqueria Street Sauce® products, dips and more. The new sauce is available in major grocery chains across the U.S. in May for MSRP $3.39-$6.49 for the 5 oz. and 12 oz. bottles, respectively. It is also available nationwide at Mex Grocer.

For more information on the HERDEZ® brand, including recipes, nutritional information, where to buy and more, please visit Herdez Traditions or follow the brand on social media on FacebookTwitter and Instagram.

Subscribe to Grocery Insight