The Urgent Company’s Brave Robot and Coolhaus Brands Rollout the Company’s First Animal-Free Dairy Product Collaboration
Brave Robot, the animal-free dairy ice cream brand launched by The Urgent Company in July 2020, and cult novelty ice cream brand Coolhaus are teaming up to announce the launch of Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches. This launch marks the first time Coolhaus, which The Urgent Company recently acquired, is leveraging animal-free milk protein made by Perfect Day in their products. In their first collaboration, Brave Robot and Coolhaus push their shared mission forward in making innovative products for everybody to enjoy that are better for the planet. On shelves this month, ice cream sandwich lovers can enjoy animal-free and sustainable animal-free ice cream sandwiches in two flavors: Chocolate Chip Cookie Dough and Mint Chocolate Chip.
“The new Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies,” said Paul Kollesoff, CEO & Co-Founder of The Urgent Company. “When we brought these companies together, we envisioned our missions coming together, too. This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy.”
Launching at Kroger stores nationwide, Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches are sold in two varieties at $7.99 per pack of three sandwiches. Each decadent sandwich is lactose-free, hormone-free and cruelty-free, coming in at 290 calories per sandwich.
“When we started Coolhaus, our mission was to make better products for everyone,” said Natasha Case, founder of Coolhaus. “By teaming up with Brave Robot and integrating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy that is also lactose-free and even better for the planet. These ice cream sandwiches are the next step to making more inclusive products with even more meaning behind them.”
Brave Robot uses non-animal whey protein made by Perfect Day that is bioidentical to whey from cow’s milk, except it is made through precision fermentation. A third-party validated, ISO compliant Life Cycle Assessment found that Brave Robot ice cream reduces greenhouse gas emissions by 72%, non-renewable energy by 60%, and blue water consumption by 23%, when compared to dairy ice cream made through conventional production.
To learn more about Brave Robot visit Brave Robot.