August 25, 2020

The Vitamin Shoppe Partners with Instacart for Same-Day Delivery

The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products and Instacart, the North American leader in online grocery, today announced their nationwide partnership, which brings delivery in as fast as an hour from more than 720 The Vitamin Shoppe and Super Supplements retail locations across the US. Customers can now have orders delivered directly from the store to their door same-day.

Sharon Leite, CEO of The Vitamin Shoppe, said, “At The Vitamin Shoppe and Super Supplements our mission is to provide the highest-quality health and wellness products to our customers, while enabling them to shop how and where they prefer – whether that’s in-store, curbside, online, on our mobile app, on the phone with customer support or through a one-on-one virtual nutritionist appointment. We’re excited to add Instacart to that array of options, giving shoppers the ease, speed and reliability of same-day delivery from our stores, right to their home or business. During these challenging and unpredictable times, the innovative Instacart service provides a secure and convenient way to access our trusted wellness solutions.”

“Same-day delivery has become a lifeline for people across the US and we’re proud to bring The Vitamin Shoppe’s beloved health and wellness products to customers nationwide in as fast as an hour,” said Chris Rogers, Vice President of Retail at Instacart. “Grocery shopping for many people includes daily vitamins, supplements and nutritional items, in addition to superfoods, healthy snacks and drinks. We’re excited to provide The Vitamin Shoppe customers with a seamless new way to access all the health essentials they need from the comfort of home.”

This partnership marks the first time ever that customers will have access to same-day delivery from The Vitamin Shoppe and Super Supplements. Customers shopping from The Vitamin Shoppe or Super Supplements via Instacart now have access to delivery of thousands of items, including vitamins, supplements, herbs, immune support products, sports nutrition, CBD hemp extract (in select states), superfoods, natural beauty and skincare and healthy snacks and beverages, in as fast as an hour.

The Vitamin Shoppe customers can begin shopping via Instacart by going to http://www.instacart.com/store/vitamin-shoppe or opening the Instacart app on their mobile device. From there, customers select their city and store and can then begin adding groceries and health and wellness essentials to their Instacart grocery cart. An Instacart personal shopper will pick and deliver the order within the customer’s designated time frame – whether they choose to receive it same-day or schedule their delivery in advance.

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