Theo Chocolate today debuted its new chocolate snack, Cookie Bites in classic flavors like Double Chocolate, Snickerdoodle and Mint Chocolate.
“This isn’t a cookie cutter treat,” says Jason Harty, CMO of Theo Chocolate. “We saw an opportunity to improve the classic cookie experience and make it more fun. So, we combined our award-winning chocolate with crunchy centers, to create a delicious and poppable new treat. This product line brings Theo Chocolate into a new category reaching an even wider audience. But I keep coming back to one question. Are these cookies or candy? Try them and tell us.”
Theo hopes to bring the best of the organic chocolate and cookie categories together adding a little adventure to your snacking moments.
“Chocolate is our passion, so we were looking for a way to take our chocolate and make it more snackable,” said Lauren Perkins, Brand Manager, New Product Development at Theo Chocolate. “With that in mind, we took inspiration from one of our other favorite treats, cookies and rolled with it, literally! Our Cookie Bites are perfect for snacking, indulging or hiding in a drawer so nobody else can eat them before you get a chance to finish the bag.”
Theo Chocolate Cookie Bites are available online at TheoChocolate.com in 4 oz. packages, with an SRP of $5.99 and will be rolling out in grocery stores nationwide during the coming months, including Whole Foods in June. To learn more, click here.