Tom’s of Maine Introduces Whiten + Toothpaste: Natural, Effective Whitening
Tom’s of Maine, a certified B Corp and leader in natural and effective personal care, proudly announces the launch of Tom’s of Maine Whiten+ Toothpaste. This innovative whitening solution combines naturally derived mineral technology and plant-based cleansers to remove 95 percent of surface stains in just two weeks with twice-daily brushing.
Available in two formulas — Whiten+ Deep Clean (Fluoride) in Peppermint and Spearmint and Whiten+ Coconut Oil (Fluoride-Free) in Gentle Mint — Whiten+ is specifically formulated for those who want a natural, effective whitening toothpaste.
“At Tom’s of Maine, our commitment to people and the planet has guided us for more than 50 years,” said Cristiane Martini, General Manager at Tom’s of Maine. “That’s why we’re excited to introduce Whiten+. Rooted in nature and backed by science, this whitening toothpaste delivers results, while staying true to what matters most to our consumers: naturally sourced and derived ingredients without artificial flavors, sweeteners, colors and preservatives.”
Key features of Whiten+ include:
- Removes 95 percent of surface stains in just two weeks with twice-daily brushing
- Prevents new stains from forming after three weeks of use
- Is enamel-safe and whitens teeth without sensitivity
- Crafted with vegan ingredients and made with natural flavors
- Does not contain sodium lauryl sulfate (SLS), peroxide, gluten, artificial colors, sweeteners or preservatives
- And because we care about the planet as much as smiles, it’s packaged in a recyclable tube†
Tom’s of Maine Whiten+ Toothpaste is now available nationwide at major retailers including Walmart, Target, Amazon.com and select grocery and drug stores for a MSRP of $5.99 (4.0 oz).
As a certified B Corp, Tom’s of Maine is committed to transparency, environmental care and community impact. To learn more about Whiten+ and our sustainability efforts, visit TomsofMaine.com or follow us on Facebook and Instagram.
†Your community may not yet accept tubes for recycling. Check locally. Learn more here.