Tractor Supply Heats up Grilling Season with Rollout of Weber Products Nationwide
Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced today that Weber grilling products are now available in its nearly 2,300 stores nationwide. Tractor Supply first added Weber, the global leader in high-performance, quality grilling technology and products, to its grilling lineup last spring, with select items available in 500 store locations and an expanded assortment available online.
“Grilling brings people together, creating memorable moments around a simple meal enjoyed outdoors. It’s an important part of Life Out Here and why we remain committed to continually expanding our role as a grilling destination,” said Seth Estep, chief merchandising officer at Tractor Supply. “When we first added Weber products to our grilling lineup, we were overwhelmed by customer feedback. To continue meeting our customers where and how they want to shop, we are thrilled to now offer them the opportunity to explore Weber items in person at their local Tractor Supply location so they can be confident in their purchase and ready to savor superior grilling.”
All Tractor Supply store locations now carry the classic Weber Original Kettle Charcoal Grill, invented by Weber’s founder and loved around the world. Most locations also now offer the two-burner Spirit E-210 Gas Grill, part of the new Spirit Gas Grill lineup that features innovative performance enhancements and fresh styling. Other items available in select stores and online at Tractor Supply include the three-burner, porcelain-enamel Genesis E-315, the Weber 28-inch Griddle and the Smokey Joe portable charcoal grill.
On April 26, 50 Tractor Supply locations throughout the U.S. will provide customers with the opportunity to experience Weber grills in action during Weber BBQ Days. From 10 a.m. to 4 p.m., Weber representatives will be on-site grilling up samples for customers to enjoy. Weber BBQ Days will be held during Demo Days, Tractor Supply’s annual “try before you buy” event that enables customers to test ride mowers, leaf blowers, trimmers and other outdoor power equipment before making a purchase.
Both natural gas and liquid propane Weber gas grills will be available at TractorSupply.com, as well as pellet grills, charcoal grills and portable cookers. Customers can also shop for Weber premium grilling accessories including grilling fuel, lighter cubes, tools, grill covers and more.
To shop Weber products and find in-store availability, visit Tractor Supply.