May 25, 2023

Traditional Medicinals Partners with Dave Matthews Band and REVERB in US Summer Concert Tour Eco-Village

Traditional Medicinals, a leading botanical wellness company with more than 60 high quality teas, lozenges and capsules, has announced a partnership with Dave Matthews Band through sponsorship of REVERB’s Eco-Village during the band’s US summer concert tour. Dave Matthews has been using Throat Coat® tea for years, as part of his throat care routine before performing and while onstage sharing his music with fans. Through his’s connection to the Throat Coat brand and REVERB’s mission to empower the music community to take meaningful environmental action, Traditional Medicinals saw a values-aligned opportunity to connect people, plants and planet through this partnership.

“Music artists have been using Throat Coat tea for years as part of their voice care, including Dave Matthews,” said Traditional Medicinals Chief Marketing Officer Kristel Corson. “We found an opportunity to harness this fan base to expand the visibility for our top Throat Coat brand into new occasions. Our ‘Voices are for Using, Not Losing’ campaign celebrates expression and how our Throat Coat brand has championed voices for almost 50 years, with a soothing cup of tea or now lozenges that can be used while on-the-go.”

Traditional Medicinals’ campaign showcases how Throat Coat products can be used to support voices – at concerts to sing along to the music, at sports events to cheer on a favorite team, and when there is a need to stand up and be heard. Music artists, comedians, broadcasters, and entertainers regularly use Throat Coat tea to get their voices ready for prime time. As a fan of Throat Coat and with a passion for environmental causes, Dave Matthews and Traditional Medicinals also found alignment advocating for the health of the planet.

Inspiring Active Connection to Plant Wisdom in Service of People and Planet

Traditional Medicinals’ business is rooted in plants, and it’s a business imperative that the company care for the ecosystems where these plants live and thrive. Traditional Medicinals believes that everything is interconnected, which means supporting the ecosystems, farmers, and collectors who harvest and gather their herbs.

From their certified organic and non-GMO ingredients to their commitment to renewable energy, Traditional Medicinals represents the vanguard of environmental and social responsibility. In everything they do, they strive to uphold the three pillars of sustainability: environmental protection, social equity and economic viability.

Traditional Medicinals’ classic Throat Coat formula has stood the test of time. As one of the original formulas launched almost 50 years ago, the company has been sourcing their slippery elm bark from Appalachia, where wildcrafters harvest the bark sustainably by hand to protect the trees for future generations.

Raising Awareness for Environmental Causes

As part of the REVERB Eco-Village activation, Traditional Medicinals will be donating up to $20,000 to nonprofit Appalachian Sustainable Development (ASD), which works towards building a thriving regional food and agriculture system that creates healthy communities, respects the planet and cultivates profitable opportunities for Appalachians. Concert goers will be invited to learn more about the Traditional Medicinals slippery elm sourcing community in Appalachia and to donate one dollar to ASD through Traditional Medicinals via text. Those that participate will also be entered to win a Martin guitar with Dave Matthews’ artwork through REVERB, and will receive a Traditional Medicinals digital coupon, Throat Coat tea sample and herb illustration temporary tattoo to get into the concert spirit.

By working with nonprofit REVERB, who specializes in greening concert tours and engaging music fans on environmental issues and solutions through its Eco-Villages, Traditional Medicinals can encourage advocacy with a like-minded audience. As part of Dave Matthews Band US summer concert tour, Traditional Medicinals will be sponsoring the Eco-Village at 42 concerts this May-September.

“We’re looking forward to having Traditional Medicinals as our Eco-Village partner on this year’s Dave Matthews Bandtour,” said REVERB’s Director of Projects Lara Seaver. “Their work to support agricultural sustainability practices and the communities where they source aligns perfectly with our mission. This year’s Eco-Village will also include opportunities for fans to learn about electric vehicles, participate in research about sustainable concert travel, register to vote, and connect with The Nature Conservancy.”

Traditional Medicinals seeks out wild collected and certified organic plants to ensure sustainable growing practices, healthier soil and environments. The company works with herbalists, chemists, and ethnobotanists who bring their expertise to every facet of their work. Herbs are then tested from field to cup to ensure identity, purity and composition at their renewable energy powered facility in California.

Throat Coat Tea and Lozenges are available at retailers nationwide and online at Traditional Medicinals.


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