Truco Enterprises Leads Innovation in Dips Category with On The Border Squeezable Salsas and Queso

Truco Enterprises announced today the official launch of On The Border® Squeezable Salsas and Queso, allowing consumers to enjoy their favorite dips anytime, anywhere. The new dips, on store shelves now, are available in Original Medium Salsa, Queso and Guacamole Salsa flavors and feature an easy to use and control lid that satisfies consumer demand for less mess, less waste and more convenience.

The new On The Border Squeezable Salsas and Queso are made with real avocados, tomatoes, onions, cheese and peppers and come in BPA-free, microwaveable packaging that allows families to enjoy all three flavors hot or cold. The easy control lid is perfect for every family member, from young children to grandparents, who can simply squeeze as much or as little as they want of their favorite dip onto any meal or snack. Consumers everywhere can rejoice in now having a mess-free option for salsas and queso — no utensils needed!

“We are thrilled to bring this game-changing innovation to the salsa and dip categories, solving for long-standing consumer challenges of portability and ease of single-use, which we know are barriers to expanded usage occasions,” said Shane Chambers, CEO of Truco Enterprises. “On The Border Dips have grown 58 percent in Total MULO in the latest 26 weeks ending 9/6/20. We are confident that this new innovative packaging will further that growth in the nearly $2 billion-dollar shelf-stable dip segment, just as condiments did when they adopted similar packaging in their categories.”

For more information, click here.