Mars has unveiled its newest ice cream innovation, the TWIX Cookies & Creme Ice Cream Bar, packed with creamy vanilla ice cream mixed with chocolate cookie pieces, topped with crunchy chocolate cookies.
“We’re thrilled to kick off summer celebrations this year with our TWIX Cookies & Creme Ice Cream innovation,” said Jayesh Shah, Mars Ice Cream Marketing Director. “This frozen treat offers an exciting new twist on our classic ice cream bar – and we hope it delivers a welcomed smile to fellow TWIX fans this summer season.”
Mars will spend the summer scouring social media to find and gift TWIX Cookies & Creme Ice Cream Bars to fans in need of a smile. The brand encourages fans to post on social media using #TwixIceCream for consideration.