August 14, 2023

Uber Offers Exclusive NFL Experience to Launch Hy-Vee for On-Demand Grocery Delivery

Today, Uber Technologies, Inc. announced its new partnership with grocery chain Hy-Vee to offer on-demand and scheduled grocery delivery to customers across the Midwest, strengthening Uber Eats’ grocery selection in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.

Now, more than 260 Hy-Vee grocery and liquor storefronts will be available to shop through Uber and Uber Eats. Just in time for the upcoming tailgating season, customers will be able to order their favorite Hy-Vee must-haves, from baked goods to produce and more, delivered on-demand, right to their doorsteps.

“Uber Eats has been growing in popularity among many of our customers, making this partnership a win-win for both parties,” said Aaron Wiese, Hy-Vee’s President. “As we expand our offerings, we want to be where our customers are comfortable placing an online order. This launch allows us another avenue to offer our products and best serve the needs of our shoppers.”

To celebrate this new partnership—and in recognition of Uber Eats’ third year as the official on-demand food delivery partner of the NFL— Uber Eats is launching a sweepstakes for Uber Eats consumers ordering from Hy-Vee locations. This unique activation will offer consumers 50 percent off (up to $40) on their first order of $50 or more (before taxes and fees)* and the chance to enter the Uber Eats 2023 NFL Kickoff Tickets sweepstakes for the chance to win tickets to the 2023 NFL Kickoff on Sept. 7, 2023, courtesy of Uber Eats. Couriers will also have the chance to win this exclusive Kickoff experience.

As always, Uber One members benefit from a $0 Delivery Fee and 5 percent off on Hy-Vee orders of $35 or more.

“Hy-Vee is a beloved hometown brand, and  we’re thrilled to welcome them onto Uber Eats,” said Christian Freese, Uber’s Head of Grocery and New Verticals across the US & Canada. “Together we know we can make it easier than ever to have groceries and alcohol items delivered on-demand to doorsteps across the Midwest—and we’re especially excited to be offering both consumers and couriers across the region the chance to attend one of the hottest kickoff games of the NFL season.”

Since launching in July 2020, Uber has seen consistent growth in the US for its grocery category through partnerships including the Albertsons Companies, Meijer, Kroger, SpartanNash, Grocery Outlet and more regional and national favorites. In the US and around the world, Uber has moved beyond prepared food to offer grocery, convenience, alcohol and retail selection in 30-plus countries and is uniquely poised to meet consumer demand for effortless delivery. Globally, 130 million people use the Uber platform to go anywhere and get anything each month.

Subscribe to Grocery Insight