May 17, 2023

Ultra-Comforting KRAFT Mac & Cheese Deluxe Now Available in Freezer Aisle

KRAFT Mac & Cheese has announced the brand’s first venture into the freezer section for its Deluxe offering, now rolling out in major retailers nationwide. KRAFT Mac & Cheese Deluxe Frozen is a single serve meal available in two flavors: Original Cheddar and Four Cheese. The products feature perfectly cooked macaroni pasta covered in a creamy, homestyle cheese sauce and topped with real cheddar cheese.

Deluxe Frozen requires minimal prep, cooking time, and clean-up, all while maintaining the KRAFT quality and taste.

“At KRAFT Mac & Cheese, we believe in the positive power of comfort,” said Rachel Drof, Director of Brand Communications, KRAFT Mac & Cheese. “As we look to create new offerings, we lead with comfort as our north star. With the new Deluxe Frozen offering, we are excited to invite our busy fans to a Deluxified experience and to take their comfort to the next level.”

KRAFT Mac & Cheese believes that its fans deserve Deluxified comfort any time – even when shopping in the ice-cold frozen section during the warmer months. To that end, the brand is releasing a new, limited edition Frozen (A)isle Sweater to make shopping for new Deluxe Frozen as comfortable as eating a warm bowl of it.

Inspired by the classic Fair Isle sweater design, The Frozen (A)isle sweater features a lush and comforting sweater base in KRAFT’s signature blue box color, Deluxified with alternating rows of our iconic noodle smile and snowflakes. The Frozen (A)isle Sweater will be available while supplies last on Amazon for $19.99.

In celebration of the launch of the new Deluxe Frozen, KRAFT Mac & Cheese is also releasing three comforting new :15 spots as a part of its larger “Help Yourself” campaign. Created by Johannes Leonardo and directed by Ian Pons Jewell and Yukihiro Shoda, the new spots feature main characters Deluxifying their comfort. From doting grandmas to a giant cuddly cat and a huggable hot water bottle, the spots personify that next level comfort you get from a warm bowl of KRAFT Mac & Cheese Deluxe Frozen.

To learn more about KRAFT Mac & Cheese Deluxe Frozen and the rest of the brand’s offerings, visit KRAFT.

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