USA CABERNET a Bipartisan Way to Mark End of Election Season

USA CABERNET may be the one thing all election watchers can agree on: a classic American cabernet that pairs perfectly with election night snacks and regional dishes from all around the country.

This flavorful, rhyming wine is a unique partnership between The Hucksters (http://www.thehucksters.com), a boutique advertising agency in Houston and Lodi, CA-based Scotto Cellars, a fifth-generation winery. A current supermarket ad for the wine describes it as “Sure to win the popular vote.” And the brand’s tag-line is “This wine is your wine.”

The wine’s label humorously describes a cabernet “which starts with aromas of black currant, followed by rich fruit flavors and ends on notes of the Star Spangled Banner.”

“No matter how you voted, we can all come together over a good glass of wine,” said Anthony Scotto III, CEO of Scotto Cellars. “USA CABERNET crosses party lines and adds some genuine patriotism to a post-election celebration.

Launched at the beginning of 2019, USA CABERNET is the fastest-growing wine brand in the history of Scotto Cellars. It is available at supermarkets and independent liquor stores all over the country and recently picked up a Gold Medal and 96 Points at the California State Fair.