Utz Brands Names Sasha Group as Agency of Record

Utz Brands, a leading US manufacturer of branded salty snacks, announced today it has appointed The Sasha Group as its marketing agency of record as the company elevates its marketing efforts and accelerates a shift towards a digital-first, innovative and disruptive consumer marketing.

The Sasha Group, a full-service agency within the VaynerX family of media companies, will help Utz execute its new growth model by delivering numerous consumer-led ideas, shaped by listening and personalized across a broad spectrum of audience cohorts. The approach uses creative, strategy and media, working hand-in-hand in order to find unique and exciting ideas that resonate with the consumer.

“We were looking for an agency that could accelerate the transformation of our marketing model. Sasha’s full-service, consultancy-meets-agency approach is what we need in a business partner to help build our iconic Utz brand and broader craft brand portfolio,” said Bill Blubaugh, SVP Marketing and Communications at Utz. “Their disruptive volume approach will rapidly take our brands, content and consumer connections to a level we haven’t been before.”

James Orsini, President of The Sasha Group, said, “Utz is an iconic brand, so we are excited to partner with them to deliver a consumer-first approach in order to take the brand to the next level.”

The business was awarded to The Sasha Group following a competitive review. The work will be led by The Sasha Group South based in Chattanooga, TN and the work is expected to launch November 2020.