September 28, 2020

Veggies Made Great Wins New Product Award in Breakfast Foods sofi Awards

Veggies Made Great has won the new product award in the Breakfast Foods Category as part of the Specialty Food Association’s (SFA) 2020 sofi™ Awards, a top honor in the $158 billion specialty food industry.

Veggies Made Great was one of 148 winners selected by a panel of specialty food experts from nearly 2,000 entries across 39 product categories. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality and innovation. All tastings are blind. This year, for the first time, sofi judging was held at the prestigious Rutgers Food Innovation Center following strict safety guidelines.

“We are honored Veggies Made Great has won a New Product Award,” says Elliot HussCEO of Veggies Made Great. “As a brand that brings new and exciting products to the market, we are always looking for ways to know that our product is loved. This is one of the ultimate stamps of approval and we’re very grateful.” The award winning Mushroom & 3 Cheese Egg White Frittatas can be found in such stores as Walmart, Costco and ShopRite. For more information about the savory foods from Veggies Made Great, sizes and prices and to find out where to buy them, visit www.veggiesmadegreat.com or www.thehealthfoodstore.com

“It’s a privilege to continue the sofi Award tradition of recognizing extraordinary products and the people behind them,” says SFA Interim President Bill Lynch. “Having great news to celebrate, like the sofi Awards, is revitalizing for all of us in this pandemic year. The sofi finalists represent our dynamic industry – exciting consumers and expanding retail offerings around the world.”

The sofi Awards are open to members of the Specialty Food Association, a not-for-profit trade association with specialty food industry members across the U.S. The awards have been given each year since 1972.

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