VELVEETA and Compartés Launch TruffVels Chocolate Cheese Truffle

VELVEETA has teamed up with chocolate company Compartés Chocolatier to create TruffVels, the first-ever chocolate cheese truffle.

TruffVels consist of Compartés sweet white chocolate paired with VELVEETA. The iconic custom shell-shape is made to mirror VELVEETA Shells and Cheese and was created by infusing VELVEETA cheese sauce into Compartés award-winning chocolate.

“Two of life’s greatest pleasures are cheese and chocolate and we’ve already seen our pleasure seekers experiment with this combination across social media, so this collab was a no brainer,” said Kelsey Rice, Senior Brand Communications Manager for VELVEETA. “As a brand that’s all about making outrageous pleasure a way of life, we decided to bring these two flavors together to create the most outrageously elevated version of a cheesy, chocolatey recipe for our fans to enjoy.”

Starting May 9, the five-pack of VELVEETA x Compartés TruffVels are available for $24.95 here, while supplies last.

“This exciting and unique collaboration is delicious, decadent, delightful and unexpected,” said Jonathan Grahm, Compartés CEO and Lead Chocolatier. “I love the idea of pushing the boundaries of chocolate making and creating a unique product unlike anything that’s ever been done before. With TruffVels mixing two of life’s greatest pleasures, chocolate and cheese, we can all live the good ‘La Dolce VELVEETA’ life this Summer.”

TruffVels is the latest example of how VELVEETA is encouraging pleasure seekers to live “La Dolce VELVEETA,” and embrace what the brand stands for—being unapologetic, big, bold, supremely creamy and relentlessly original.

For more information, follow @Velveeta on Instagram. Those living “La Dolce VELVEETA” are encouraged to flaunt, post and share how they’re enjoying TruffVels by tagging @Velveeta on Instagram and @Velveeta Facebook using hashtag #LaDolceVelveeta.