VELVEETA Enters Condiment Aisle with Launch of “Vel2Go” Packets
VELVEETA is launching Vel2Go: single-serve, limited-edition packets of Velveeta cheese. Vel2Go is the brand’s first single-serve offering that launches VELVEETA into a new category and allows cheese lovers to enjoy the deliciousness of VELVEETA cheese on everything and anything – anytime and anywhere.
One in four Millennials and Gen Z bring their own condiments on-the-go to elevate everyday meals. Yet, cheese lovers are left dissatisfied due to lack of convenient, cheese condiments – until now. For more than 100 years, VELVEETA fans have unlocked unrestrained pleasure by adding the cheesy goodness to foods like nachos, hamburgers, vegetables – even a bowl of ramen. Now, with the launch of Vel2Go—the first on-the-go cheese packet on the market – the brand is making it easier than ever for fans to elevate any food item to satisfy those cheesy cravings – whether it be drive-thru fries or a stadium hot dog.
“Our fans know VELVEETA is more than just cheese – it’s a lifestyle of indulgence – a celebration of outrageous pleasure, and a siren’s call for others to go all in on the things they love,” said Stephanie Vance, Brand Manager for VELVEETA. “We created Vel2Go as a portable offering that’s more than just a condiment – it’s the ultimate wingman that unleashes craveability and big mood food in ways other condiments can’t.”
The launch of Vel2Go comes on the heels of the brand’s launch of ready-to-eat queso earlier this year, reinforcing VELVEETA’S efforts to double down on new formats and go all in on cheesy pleasure. Vel2Go is also the latest example of how VELVEETA is encouraging pleasure seekers to live “La Dolce Velveeta,” and embrace what the brand stands for – unapologetically living for outrageous pleasure every day and indulging in the things they love most.
Fans can purchase the limited run of Vel2Go on Walmart for $5.91 while supplies last, which will include three cartons each containing four packets. For more information, follow @Velveeta on Instagram.