March 15, 2024

Vermont Smoke & Cure Brings the Smokehouse to Expo West

Vermont Smoke & Cure, acclaimed producer of artisanal, smoked meat sticks, this week launched four new products at the 2024 Expo West.

The new product introductions include:

  • Vermont Smoke & Cure Hickory Smoked Premium Beef Sticks –Made with 100 percent beef. Available in 1 oz & 24 ct carton and 1 oz & 6 ct pouch.
  • Oven Roasted, Seasoned Turkey Sticks Carton & Pouch – Vermont Smoke & Cure is the No. 1 premium brand in the turkey stick space and no other protein in the meat stick category generates more dollars per week than turkey, according to Circana Scan Data for 2023. Available in 1 oz & 24 ct carton and 1 oz & 6 ct pouch.
  • Hickory Smoked Hot & Spicy Turkey Sticks Carton & Pouch – This turkey stick starts off with a smoky, American Southwestern-meets-“Dad’s spicy chili” blend of flavors and is accented with a mix of paprika, chili and chipotle. Available in 1 oz & 24 ct carton and 1 oz & 6 ct pouch.
  • Customer Favorites Variety Pack –This convenient variety pack of .5oz mini sticks offers a delectable array of Vermont Smoke & Cure’s best-selling sticks to satisfy every palate, providing an all-in-one, on-the-go snacking experience. Featuring customer favorites like the Original Beef & Pork, Hickory Smoked Uncured Bacon Pork and BBQ Seasoned Beef sticks. Available in 12 count .5oz Variety Pack.

“We’re thrilled to introduce these delicious new products that not only maintain the exceptional quality and flavor that Vermont Smoke & Cure is known for but also align with consumer food trends in 2024,” said Michael Schafer, Commercial Business Lead at Vermont Smoke & Cure. “In our own quantitative research, we found that consumer demand for our new turkey flavors was overwhelming, among 36 other flavor options.”

Recent data show natural, better-for-you snacks on pace to reach $4.2 billion in sales by 2025, while 19 percent of consumers expect to increase natural salty snack purchases in the next year (SPINS). Taste remains a non-negotiable factor, with 74 percent of consumers refusing to sacrifice taste when selecting snacks (2024 U.S. Snack Index).

Vermont Smoke & Cure’s snack sticks are made with a unique smokehouse approach, honed since 1962. “It tastes right because it’s made right,” said Schafer. Using a one-of-a-kind smoking process, the company infuses its meats with distinct flavors that set them apart. Every stick is produced from hand trimmed meat or poultry, in small batches that are handcrafted and slow cooked with an 18 hour+ cook process. Vermont Smoke & Cure is one of the few companies to make their own sticks with real hardwood chips.

Vermont Smoke & Cure invites Expo West attendees to Booth #N1805 (North Hall Level 200) from March 13-16, 2024, to be the first to savor these mouthwatering new snack sticks and explore the art of snacking.

All products are now available online. For more information, visit here. To find a store near you, click here.


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