Veroni Brings Flavors of Emilia-Romagna to Atlanta Food and Wine Festival
Veroni, the leading Italian charcuterie brand in the US, will make its debut as the official Italian charcuterie partner at Georgia’s most prestigious food event, the Atlanta Food and Wine Festival, held from Sept. 12 to Sept. 15 at Historic Fourth Ward Park, combining its rich heritage with the Italian Aperol Spritz brand to ensure that every visitor enjoys a taste of Italy’s finest.
Blending Southern charm, innovative flavors and unmatched hospitality, the weekend will feature ringmaster-led dining experiences, cooking demos and carnival-themed tasting tents.
Veroni’s products will be showcased in the exclusive VIP Veroni Lounge, offering a prime opportunity to connect with consumers who will have a chance to enjoy delicious charcuterie sample selections. This event will be the perfect platform for the brand to demonstrate once again why it is a leader in the Italian aperitivo scene, paired with the iconic Aperol Spritz.
Last August, the Italian company played a starring role in US summer tennis events as an official sponsor at the Mubadala Citi DC Open in Washington, D.C. and the Cincinnati Open in Ohio, doubling its presence there. For the first time, Veroni will also enter the world of Pickleball, the fastest-growing sport in the US, by participating in the Pickleball Tour in Dallas, TX, in November.
“This season, our involvement in the tennis events highlighted our position as a leading Italian aperitivo brand,” Emanuela Bigi, Veroni’s Marketing Manager said. “Now, we are proud to join the Atlanta Food and Wine Festival, bringing our Italian charcuterie culture to this popular event, celebrated for its culinary creativity. We look forward to offering food lovers the experience of a 100 percent Italian aperitivo.”
The season continues with Veroni’s sponsorship at the Boston Taste event on Nov. 7. This exclusive culinary event, organized by Boston Magazine, will bring together the city’s best – including VIPs, select media, local tastemakers and celebrity chefs.