Veroni Goes Glamour and Global: Tennis, Fashion Week and a chic Collab with Giallozafferano Loves Italy, the Italian Media Creative Hub Based in New York City
First, it was the US Open, with a Luxury Suite in the Arthur Ashe Stadium in August. Now, Veroni—the 100-year-old Italian charcuterie brand and U.S. market leader in pre-sliced deli meats*—is stepping into the world of fashion. On Sept. 10, Veroni has made its New York Fashion Week debut with a Get Ready with Me Suite, bringing an authentic Italian lunchbox experience to the city’s most influential editors, stylists and creators.
“Our products are designed for moments of connection and style—whether it’s an aperitivo in Milan or in Rome, courtside at the US Open or backstage at Fashion Week,” said Emanuela Bigi, Marketing Manager at Veroni. “We combine heritage and innovation to share the Italian art of conviviality with the world.”
From the Court to the Catwalk, to CasaGiallo’s Table
After fueling epic matches and lifestyle moments at the US Open, Veroni keeps the spotlight on in New York. At Fashion Week, more than 100 international fashion insiders will discover how Veroni’s Snack Line—single-serve Italian boards— will turn a simple break into a chic aperitivo moment.
This season, Veroni also teams up with CasaGiallo, the creative content hub of GialloZafferano Loves Italy – a leading Italian food media brand – for a collaboration set against the Manhattan skyline. Together, they will serve up storytelling that blends food, culture and design—showing how Italian flavors belong at the heart of global lifestyle moments.
In a luminous Brooklyn home overlooking the East River and the Williamsburg Bridge, two talented content creators and chefs, Lulu Gargari and Bilena Settepani, will engage American fans with two easy-to-replicate Italian recipes. The collaboration will be showcased through three reels published on Veroni’s social channels and on the GialloLoveItaly IG page.
A Culinary World Tour in Ten Recipes
Beyond New York, Veroni is going international with “Veroni on the Road: 10 Recipes around the World”. The digital campaign showcases how Italian salumi seamlessly pairs with global flavors. Think Mexican tacos with Coppa, Argentine empanadas with Mortadella, Spanish tortilla with Speck—plus Chinese bao, Indonesian nasi goreng, Japanese Sushi, Lebanese falafel, Russian pelmeni, English breakfast and Texan chili. Ten IG reels, published on Veroni’s social channels, will demonstrate that the Italian art of conviviality knows no borders, turning every meal into a global culinary experience.