Veroni Introduces New Social Media Campaign: Video Tutorials for Charcuterie Board-Making
Veroni, the historic charcuterie company from Emilia-Romagna, famous worldwide for its high-quality cured meats and recognized as the leading Italian brand in the US luncheon meat industry, has produced for its community of charcuterie enthusiasts a video tutorial series to learn the art of Italian-style charcuterie board.
After the pilot content Christmas charcuterie board, the company gets into the heart of the campaign with “Veroni charcuterie boards: the Italian touch!” showcasing how to make a creative board with just the AperiTime line, its best-selling line of the same name, which offers a kit of mixed goods including cured meats, cheese, olives, dried fruit and breadsticks.
This content is part of the video tutorial series aimed at helping people learn or master the art of charcuterie board-crafting. The campaign’s goal is to let Veroni’s followers hop on one of the most popular food trends in recent years.
The multichannel campaign is available on both the company’s US social media and Italian accounts, from Instagram to Facebook, via Linkedin, Twitter and Youtube and finally on the company’s websites veroni.com and veroni.it.
“The goal of this campaign is not only speaking to foodies who are on a hunt for the latest food trends, but also reaching those who don’t like cooking but still want to impress their guests by following a few simple tips. Our reels are cooking-friendly and will be very good options for youngsters who are taking their first steps in the kitchen.” The project was created to hop on a viral trend that has thrilled millions of American social media users and making it our own,” comments Emanuela Bigi, marketing manager at Veroni. “The added unique value of the content created can be found in our Italian DNA, the Italian touch in terms of style and taste that we are known worldwide for.”
While the campaign directed to the Italian community starts with five video tutorials that show the “ABCs ” of how to learn the art of preparing a charcuterie board properly, in the US the campaign starts with five themed cutting boards suitable for holiday parties or an “aperitivo” with friends, designed for pro charcuterie board makers.
To complete the video series, the Spring charcuterie board plays on the artistic and chromatic juxtaposition of cheese, vegetables, fresh and dried fruits to create designs and geometric shapes. This content will be ideal for bringing the season’s most beloved ingredients to the table.
The Happy Birthday Charcuterie board to follow, is designed to celebrate in the tastiest way, while the last one, Discover the Taste of Italy, is the board that acknowledges and highlights the excellence of cured meats from Emilia-Romagna and emphasizes the importance of Italian production and quality, a key to the success of sales recorded in the American market.
The historic company from Correggio exports its cured meats, which are made strictly in Emilia-Romagna, to the United States, to then be sliced in the Logan plant in New Jersey guaranteeing freshness while maintaining the organoleptic characteristics.