Veroni Launches New Snack Line to Ease Transition to Back to School

Veroni introduces new snack line, inspired by the traditional Italian “merenda” which comes in four pairing variations that combine Italian salami (mild and spicy), Provolone cheese, breadsticks and dry fruits such as dried cranberries and dried apricots. The portable snacking trays can be easily packed in lunch boxes for kids, served as an after-school snack or while on-the-go during after-school activities.

The snack line opens the door to a new tasty Italian experience by offering a healthy and wholesome solution. “Our R&D team has developed a product that can improve the health of the brain by boosting it with the right ingredients without sacrificing taste,” said Veroni’s R&D manager, Lorenzo Ferrara.

Since 2016, Veroni has brought American households premium charcuterie to enjoy. Their cured meats are produced in the Italian region of Emilia-Romagna and then imported to the US where they’re locally sliced and packaged. From traditional salami, mortadella, Italian prosciutto, speck and pancetta, Veroni’s cold cuts are suitable snacks for nearly any time of the day. After the successful launch of the Enjoy AperiTime charcuterie trays that enrich the Italian Aperitivo experience, the latest extension of the brand’s product offerings aims to be the perfect snack to quench cravings.

“Satisfying the taste of everyone is always a priority when we design a new line,” said Emanuela Bigi, Veroni’s marketing manager. “Today, we are still the only imported Italian brand of charcuterie in the US that, besides offering high-quality products, wishes to introduce to US consumers the Italian tradition and the key concepts that are popular in Italy, like Aperitivo and snack time.”