November 10, 2020

Veroni Launches ‘Party Tray’: The All-in-One Charcuterie Board Experience

Veroni introduces its newest product to their Enjoy AperiTime line: the brand-new Party Tray. Perfectly suited to further enrich the authentic Italian Aperitivo experience and ideal for at-home enjoyment or to be shared during small, socially distanced gatherings, the Party Trays offer an accessible premade selection of four Italian-style salumi & cheese boards, ready to open and enjoy.

Veroni’s Party Tray, crafted to share with 2-3 others, offers 100 percent  made-in-Italy cold cuts in four pairing variations:  the first features classic imported Italian prosciutto and salami combined with Provolone cheese, olives and 100 percent  Italian-made breadsticks, the second includes Italian prosciutto and salami, Provolone cheese, almonds and dried cantaloupe, and the final two options feature coppa and salami in both mild and spicy versions, combined with Provolone cheese, almonds, dried pear, breadsticks and dried ginger.

“An extensive and detailed study supports the creation of the Party Trays in order to offer the best pairings based upon ingredients and nutritional properties”, comments marketing manager Emanuela Bigi. “Our goal was to combine classic Italian charcuterie options, typical of Aperitivo, with products in-line with American consumers and their preferences, such as dried fruits. The result is an innovative mix where our Italian cold cuts are paired with a perfect balance of enhancing flavor components”.

The launch of the Enjoy AperiTime line highlights Veroni’s commitment to offering products that allow variety of choice and combine Italian tradition with US consumer trends. The historic Italian salumi producer has been importing 100 percent  Italian-made charcuterie and specialty products to the United States since 2016.

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