January 30, 2024

Victor Allen’s Coffee Announces Partnership with General Mills amid Launch of All New Victor Allen’s Cinnamon Toast Crunch Flavored Iced Coffee

Trilliant Food & Nutrition, a leading, vertically integrated coffee manufacturer in the U.S., announced today the launch of its newest flavor innovation, Victor Allen’s Cinnamon Toast Crunch Ready-to-Drink Iced Coffee.

The epic flavor of Victor Allen’s Cinnamon Toast Crunch Ready-to-Drink Iced Coffee is designed to transport you and your tastebuds with the absurdly delicious moments fans have loved in their cereal bowls for decades. Perfectly balanced and easy to drink, this smooth and creamy iced coffee will deliver a wonderful treat paired with some energy to help start your day or provide an afternoon pick me up.

“At Victor Allen’s, we understand the trends of where coffee is headed with consumers wanting to try new and exciting flavors to treat themselves daily in a convenient Ready-to-Drink format,” said Zac McAuley, Director of Brand Marketing, Victor Allen’s Coffee. “We pride ourselves on bringing new flavor innovation to our retailers and consumers to continue to push the boundaries on how we can continue to grow the coffee category. Our new partnership with such an historic and nostalgic General Mills brand like Cinnamon Toast Crunch is sure to surprise and delight coffee fans in a way never before possible within ready-to-drink iced coffee.”

“Our fans love finding Cinnamon Toast Crunch throughout the grocery store, so we’re always looking for new ways to help them enjoy the undeniable awesomeness of our Cinnadust,” said Mindy Murray, Director of Brand Experience for Morning Foods at General Mills. “Coffee is an obvious choice and the new ready-to-drink version with Victor Allen’s makes it so easy to get your morning or afternoon Cinnamon Toast Crunch fix – even if you don’t have a bowl and spoon handy!”

Victor Allen’s Cinnamon Toast Crunch Iced Coffee will be available in early February at Sam’s CLUB before rolling out nationally in March at major retailers nationwide and online, making it convenient for coffee enthusiasts to indulge in their new favorite iced coffee treat. For more information about the Victor Allen’s Coffee Brand, visit the Victor Allen’s website and follow Victor Allen’s Coffee on Facebook, Instagram and Tiktok.

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