Violife Debuts ‘America Has Voted’ Campaign
Violife has been named the No. 1 dairy free cream cheese spot in the US[1] and will launch its “America Has Voted” campaign to celebrate.
Olga Osminkina-Jones, Violife’s global President and Chief Growth Officer, said, “Violife will deliver on its campaign promises by offering something tangible and delicious. Violife’s ‘America Has Voted’ campaign invites Americans to experience a tasty alternative to dairy cream cheese that challenges preconceptions about dairy free options. We hope to bring a little joy and surprise to breakfast tables across the nation, one tasty bagel and schmear at a time. It’s official, Violife is the winning candidate that can be bought.”
Violife’s campaign stars its breakthrough product, the Just Like Cream Cheese Block, which successfully debuted in January 2024. This innovative product is the only nationally distributed dairy free, major allergen-free, bakeable cream cheese block. As versatile as it is creamy, the Just Like Cream Cheese Block can be whipped, spread and baked, allowing cream cheese lovers to enjoy dairy free versions of their favorite foods like a classic cheesecake, indulgent spinach and artichoke dip, morning egg scrambles and much more.
Violife is rolling out the campaign in a multi-city victory tour, promising to spread tasty, dairy free deliciousness across the nation, one creamy, election-themed bite at a time. The victory tour includes:
- Out Of Home: Beginning Sept. 9, eye-catching billboards, digital kiosks, wallscapes and wild postings will appear in high-traffic areas across Austin and Miami, featuring witty election-teasing slogans like “The Winning Candidate Who Can Be Bought”, “Voted No. 1 No Debate,” and “Our Winning Campaign Promise: No Bull.”
- Online Video & Social: Violife will share its victory speech online, accompanied by social ads on Instagram, TikTok and YouTube, which parody typical election-style videos. The brand is also creating episodic social content which will be shared throughout the fall to drive awareness of their winning products.
- In Real Life Activations: The victory tour extends to physical locations in Austin and Miami, where Violife will offer consumers:
- Bagel Shop Takeovers at El Bagel in Miami and Rosen’s Bagel Co in Austin where customers can try limited edition Violife dairy free cream cheese flavors during October and November. On Nov. 5, election day, the first 100 customers to order a bagel with Violife dairy free cream cheese at each of El Bagel and Rosen’s Bagel Co will receive their breakfast for free
- Grocery Store Experiential Sampling: Pop-ups where Violife will greet shoppers in select parking lots ahead of their grocery run with toasted bagels and Violife dairy free cream cheese, while supplies last. Head over to Violife’s Instagram channel for the full schedule starting in Miami on Sept. 20 and ending in Austin on Oct. 27.
- And More…Throughout the fall, Violife will surprise and delight its Miami and Austin constituents with even more dairy free delights. More details to come on Instagram at @violife_foods.
Violife’s Just Like Cream Cheese Block and Just Like Original Cream Cheese Tub (SRP $4.99 each) may be purchased at retailers nationwide, including Whole Foods Market, Albertsons, Wegmans, Walmart, Safeway, Sprouts, HEB, Food Lion, Shoprite, Publix and Kroger.
[1] Nielsen, US Unit Share of Alt Cream Cheese, latest 26 weeks, week ending 08/10/24. Violife dairy free cream cheese: 25.4 percent Unit Share in such category.