Vista Hermosa Launches Mexican Burritos for Frozen Aisle

Vista Hermosa, the consumer packaged goods brand created by popular Mexican taqueria Tacombi, launches Burrito Bueno, a line of frozen burritos that is debuting at Whole Foods Market in select Northeast stores early this fall. Burrito Bueno will launch with three varieties: Super Spicy Chicken, Bean y Oaxaca Cheese and Sweet Potato y Cactus. The new product joins Vista Hermosa’s existing line of simple, hand-crafted Mexican pantry staples, which includes Corn and Flour Tortillas and three kinds of Totopos (or “Tortilla Chips”).

Inspired by the popular burritas served at Tacombi taquerias, the 8oz, protein-packed Burrito Buenos are hand-rolled in Vista Hermosa flour tortillas that are freshly baked in avocado oil. Their traditional Mexican flavors are drawn from ingredients such as cactus, escabeche (pickled vegetables) and salsas. The Burrito Bueno line will launch with three flavors, Super Spicy Chicken, featuring fire-seared chicken; Bean y Oaxaca Cheese, with pinto and black beans; and a vegan option, Sweet Potato y Cactus, with roasted sweet potatoes, pinto beans, roasted mushrooms and cactus.

Launched in 2015, Vista Hermosa is the first consumer packaged goods line from the food and beverage brand Tacombi, whose mission is to connect people to Mexico through its taquerias, consumer products and technology. Vista Hermosa was created when the team couldn’t find tortillas that met their standards of authenticity, quality and freshness for their taquerias and started making their own. Inviting consumers to experience a taste of Mexico in their own homes, Vista Hermosa products are made from simple, wholesome, Non-GMO ingredients and are made using only traditional Mexican processes.

The Burrito Bueno retails for $5.99, and the product line will launch in select Whole Foods Markets.