Vital Proteins Now B Corp Certified
Vital Proteins, a leader in collagen, announced it is B Corp Certified, joining a global community of businesses that meet high standards of social and environmental impact.
“Vital Proteins is proud to join a global community of businesses that are a force for good,” said Tracey Warner Halama, CEO at Vital Proteins. “We know that this is just the beginning for us and that we have more work to do. The beauty of becoming a B Corp is that it pushes us to stay accountable, continuously evaluate our performance and show our progress over time.”
Vital Proteins is now part of a small but growing number of brands that have gained B Corp Certification, having undergone a rigorous review of its impact on its workers, customers, communities and environment. Through the B Lab B Impact Assessment, Vital Proteins gained insight on where the company excels most and areas for improvement.
“We welcome Vital Proteins to the B Corp community and hope it will encourage other wellness brands to follow their lead,” said Lindsey Wilson, Associate Director, Growth at B Lab US and Canada. “As a B Corp, Vital Proteins is committed to taking action to address some of society’s greatest challenges and has already demonstrated how it is advancing these efforts.”
Vital Proteins scored higher than industry average in the treatment of its workers, fostering a culture of diversity, equity and inclusion and promoting employee well-being. Highlights during the 2021 assessment period include:
- More than 59 percent of managerial workers are women
- Vital Proteins’ lowest paid hourly worker is compensated at least 50 percent more than the federal minimum wage and 33 percent more than the state minimum wage
- More than 50.8 percent of energy use is produced from low-impact renewable sources
- Up to 74 percent of product and packaging materials is made of recyclable or biodegradable materials in the areas where they are sold
Vital Proteins recognizes there is still work to be done and is making ongoing improvements to be a more responsible company. This includes:
- Expanding employee monthly wellness stipends beyond gym memberships to include therapy, life coaching, tutoring, financial wellness coaching and healthy food subscriptions
- Offering employees two paid service days per year to give back to their communities with more than 700 hours volunteered by employees in 2022 to date
- Removing plastic scoops from all applicable US products, with the goal to be 100 percent scoopless by the end of 2023
- Expanding parental leave for both parents beginning in November 2022
- A healthcare travel reimbursement benefit, where employees and covered dependents can receive financial support for travel 60-plus miles for healthcare-related needs
Looking ahead, Vital Proteins will focus on addressing environmental sustainability through new initiatives.
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