Vital Proteins Unveils ‘For Everybody with a Body’ National Brand Campaign

Vital Proteins has announced its “For Everybody with a Body,” a national brand campaign aimed at educating people about the many parts of the human body that can benefit from collagen—from skin, hair and nails to the left knee, right knee or tendon in the elbow.

Spearheaded by Vital Proteins recently announced CMO Jill Abbott, the national campaign kicked off on Sunday, Jan. 1, the start of the most important time of the year for wellness goals. Witty commentary takes the mystery out of collagen peptides and emphasizes that it is a wellness essential that benefits everyone. In fact, one third of the protein in the human body is collagen and by the time you’re 30, collagen production can drop 1 percent per year. Given its wide range of benefits, collagen peptides supplementation can be a vital part of everyone’s daily routine— it’s for everybody with a body.

“The new ‘For Everybody with a Body’ campaign simplifies the complex topic of collagen in a fun, relatable way that’s representative of us all,” said Abbott. “This campaign is an important step toward where we’re headed as a brand— we want to use clever content to help educate consumers on why they should add collagen to their routine.”

A stylistic departure from previous Vital Proteins campaigns, the creative is brought to life through whimsical video content featuring diverse, real people doing everyday activities, from skiing and dancing to cleaning and even playing darts. Developed in collaboration with New York-based creative agency, Mythology, the 360 campaign will run across TV, streaming, audio, digital and social.