Get ready for the hottest news in pickles! Vlasic , a brand of Conagra Brands, Inc., is partnering with Frank’s RedHot on three new hot and spicy Kosher Dill Pickles that will bring a perfect blend of flavor and heat to sandwiches, burgers or as a straight-from-the-jar snack. Long enjoyed by pickle lovers for its satisfying crunch, Vlasic’s new offerings add the distinct flavor of the No. 1 hot sauce in the world1. “The pairing of two iconic brands – Vlasic and Frank’s RedHot – is a spicy combo that we know consumers will love,” said Lucy Brady, President, Grocery and Snacks, Conagra Brands. “The Vlasic brand is synonymous with great-tasting pickles and the addition of Frank’s RedHot creates a truly bold and flavorful snacking experience.”
The new Vlasic Frank’s RedHot pickles will be available in three varieties: a 16 oz. jar of Kosher Dill Wholes and 24 oz. jars of Kosher Dill Chips and Kosher Dill Spears. Each features a custom flavor blend that perfectly pairs Frank’s cayenne pepper heat with Vlasic’s garlic dill notes. Frank’s RedHot Original Cayenne Pepper sauce is used in the brine for an authentic taste and craveable heat experience that spicy fans will love.
“We’re excited to heat things up with Vlasic,” said Valda Coryat, North America Vice President of Marketing for McCormick & Company. “Our fans are always looking for new ways to enjoy the perfect blend of flavor and heat that Frank’s RedHot delivers, and we know they’ll be excited to try these new pickles during their next snack or meal.”
The timing for this dynamic new offering couldn’t be better as both pickles and hot and spicy condiments are on the rise. Pickles are a $1.6 billion dollar category, with sales up 8 percent throughout the past three years2. Hot and spicy condiments have seen a similar trajectory, up 10 percent throughout the past three years3.
Vlasic Frank’s RedHot pickles will be available in grocery stores, mass retailers and online outlets beginning in October 2023. The Whole pickles have a suggested retail price of $3.79, while the Chips and Spears have a suggested retail price of $3.49. For more information on Vlasic’s full line-up, visit vlasic.com.
- Euromonitor International Limited; based on custom research conducted July 2022 for volume sales (ounces/ml) in 2021 through all retail channels. Hot sauce is defined as a purely liquid spicy table sauce/condiment with vinegar as a substantial ingredient. Excludes chili pastes.
- Circana, Total Pickles (RFG + Shelf Stable) MULO + C L52 WE 6/25/2023
- Circana MULO + C L52 WE 6/25/2023