Volpi Foods, the St. Louis, MO-based, family-owned and operated producer of specialty cured meats since 1902, has unveiled its new Salame Beer Flight, offering a unique pairing of Volpi’s signature savory salame infused with three popular styles of craft beer to create the IPA Beer Salame, Lager Beer Salame and Stout Beer Salame. Each flight features 3oz of each beer-infused varietal. The new Salame Beer Flight will launch exclusively at Sprouts Farmers Markets locations across the country in mid-August.
“Craft beer has been on the rise in popularity for well over a decade, particularly amongst millennial consumers. That popularity inspired us to explore something new and special to resonate with Sprouts’ shoppers,” said Deanna Depke, fourth generation marketing manager of Volpi Foods. “The culture around craft beer is experimental and creative, so we teamed up with a local, St. Louis-based, craft brewery to infuse our classic salame and create a Beer Salame Flight that’s the first of its kind.”
The featured flavors in Volpi’s salame flight are IPA, Lager and Stout. The IPA Beer Salame features the fruity, citrusy flavors of the hop-forward beer. The Lager Beer Salame delivers with its clean, crisp taste and the Stout Beer Salame features the deep roasted flavors signature to the dark, smooth and slightly sweet beer that complements the richness of the salame. Volpi’s Salame Beer Flight joins Volpi’s wine-infused salame line, which includes Chianti Salame, Pinot Grigio Salame and Rosé Salame. Volpi sources exclusively from local partner farms that abide by their Raised Responsibly™ promise to put animal welfare first and allow for free, natural movement, no gestation crates and no growth hormones.
Volpi’s Salame Beer Flight will be released exclusively at Sprouts Farmers Markets locations throughout the country in mid-August.