Voortman Cookies Introduces Two New Innovative Treats: Mega Wafers and Super Grains
Voortman Cookies Limited, a leading manufacturer of specialty cookies and wafers, both sugar free and non-sugar free, announced it is expanding its product offerings with the introduction of Super Grains and Mega Wafers: two distinct snacks for different snacking needs.
Voortman® Super Grains combine the indulgence of cookies with better-for-you ingredients, as the better for you snacking category continues to grow in response to evolving consumer behaviors. They are baked with a blend of wholesome ingredients and 60 percent of grains are whole grain: oats, wheat, rye and buckwheat. Super Grains come in two flavors this year: Banana Chocolate Chip and Blueberry, both made with real fruits. The cookies contain no artificial colors, artificial flavors or high-fructose corn syrup. More flavor varieties will come in subsequent years. Super Grains can be found in grocery stores in the US and Canada.
To support the new sub-brand product launch, the team tapped Straight Forward Design, a brand design agency, to develop packaging that reinforces the heritage of Voortman Bakery while appealing to a younger, more health-aware consumer looking for a healthier treat.
Voortman® Mega Wafers are a super-sized version of Voortman wafers that feature a triple-layer crème wafer. With 10 wafers per pack, Mega Wafers are the perfect treat to grab, go, share and are perfect for mobile snackers. The 5.17oz wafers are available in Vanilla, Strawberry and Chocolate flavors. Voortman Mega Wafers are available in convenience stores in the US.
“Mega Wafers and Super Grains join Voortman Cookies’ robust roster of real good, feel good treats, addressing consumers’ need to balance a sweet treat with better-for-you ingredients,” said Susan Lee, Director of Marketing.
Acquired by Hostess Brands, LLC in 2020, Voortman Cookies is a leading manufacturer of premium, branded wafers as well as sugar-free and specialty cookies with distribution mainly in the United States and Canada.