Walden Farms Announces Rebrand with Focus on Natural Flavors, Debuts Non-GMO Project Verified Salad Dressings

Walden Farms®, makers of specialty condiments and food enhancers with unmatched attributes – zero calories, zero net carbs, zero sugar, zero fat – is entering the natural food channel for the first time with the launch of a full rebrand and improved formulation across all of their product segments, including salad dressings, coffee creamers, syrups, condiments, dips, spreads and sauces.

Following the debut of their reformulated salad dressings in May of 2021, Walden Farms has upgraded their entire product portfolio to match the new-and-improved look and taste of their dressings. Now, all Walden Farms products are formulated with real vegetables, fruit fiber and natural flavors, removing all artificial sweeteners, flavors and dyes.

Validated by consumer research, Walden Farms’ fully reformulated line has improved taste while boasting the same health attributes that Walden Farms consumers have known and loved for more than 50 years. The new packaging design increases appetite appeal while highlighting its unmatched attributes of zero calorie, zero net carbs, zero sugar and zero fat nutritional claims. Walden Farms products are keto friendly and most are vegan, dairy-free and cholesterol-free.

“As consumers demand more ingredient transparency and cleaner products overall, we want to ensure that Walden Farms products continue to deliver on meeting consumer needs. Now made with improved ingredients and tasting even better than before, consumers can confidently purchase any of Walden Farms offerings without compromising on their individual health goals,” said Darcy Zbinovec, president and CEO of PANOS brands.

In conjunction with the full line reformulation, Walden Farms is also proudly announcing the verification of its top-selling dressings as Non-GMO Project Verified, including Honey Dijon, Raspberry Vinaigrette, Thousand Island, Ranch and Chipotle Ranch. Additional SKUs are currently under the verification process and will be available later this year.

“With all the steps we’ve taken to improve the formulation and quality of our products, crafting Non-GMO dressings was the natural next step for Walden Farms,” said Deborah Sidney, senior brand manager for Walden Farms. “For the first time, consumers seeking out Non-GMO products now have the opportunity to experience the delicious taste and unmatched attributes of our top selling salad dressings.”

Walden Farms is available at grocery retailers nationwide and online at Walden Farms. To keep up with the brand and their latest offerings, visit their website or follow them on Instagram @waldenfarms_usaofficial.