Walmart appoints Bratspies to CMO
Steve Bratspies has been appointed to CMO of Walmart’s US store locations, effective Oct. 19. In his new role, Bratspies will oversee all merchandise categories across more than 4,500 stores in the US. He will continue reporting to President and CEO, Greg Foran.
“Steve is a true leader and an example of the rich talent that exists within the merchandise organization,” Foran said. “His outstanding merchandising instincts and commitment to innovation and price leadership will challenge the status quo to serve our customers better.”
“Going forward, we’ll continue our relentless focus on our customers – we’ll move with speed and conviction to ‘super-serve’ the millions who shop Walmart,” Bratspies said. “We will stay true to our mission by strengthening our commitment to everyday low prices, optimizing our assortment and winning at omni-channel retailing through strong partnerships with suppliers and a continued investment in our associates.”
Bratspies joined Walmart in 2007 as svp of marketing. He was named svp of dry grocery in 2009, before being named evp of general merchandise in 2013. Prior to joining Walmart, Bratspies worked for Specialty Brands, Frito Lay and A.T. Kearney.