Walmart introduces Italian private label product line

Adding to its private label collection, Walmart announced the introduction of 40 products under a new private label line called Sam’s Choice Italia. The new line includes boxed dinners, bagged pastas, pesto and pasta sauces, canned tomatoes, balsamic vinegar and frozen pizzas.

The products are available across 3,600 Walmart stores and Walmart.com. The retail giant teamed up with the Italian Trade Agency to give customers a taste of authentic Italian cuisine with ingredients from Italy and is working with multiple suppliers all based in the European country.

“Teaming up with the Italian Trade Agency is one of the many ways Sam’s Choice brand brings authentic gourmet foods to families across America at everyday low prices. We are fanatical about quality – it’s the first ingredient in everything we do,” said Jack Pestello, senior vice president, Private Brands, Walmart US.

“We are committed to bringing authentic Italian offerings to American households, so when Walmart approached us with this idea, we were immediately interested,” said Michele Scannavini, president of the Italian Trade Agency.

This is the first time the Italian Trade Agency has worked with a US retailer on a full line of private brand products.