Ensuring it repeats its successful holiday quarter by beating rivals, Walmart has announced a part of its holiday strategy: hosting 20,000 holiday parties at its 4,700 stores.
The retail giant has also expanded inventory to include new brands such as KitchenAid, Yankee Candle, Cuisinart, Bose (online), in-demand toys such as Hatchimals, and licensed toys from Star Wars and Frozen. The retail giant has also expanded its online pickup to 1,100 locations and will offer more than 2 million items for free two-day shipping. Beginning this weekend, Walmart will offer more rollbacks for customers on thousands of items. Their toys department will offer more than 400 rollbacks on top brands like LEGO and Nerf.
While it will bring in increased numbers of staff to help with online orders or speed up checkout, Walmart will also have holiday helpers to focus on customer service and increase footfall. Walmart will also kick-off a ‘Rock this Christmas’ advertising campaign, supplemented by three themed parties at stores beginning with one on Nov. 4, which will focus on toys.
Meanwhile rival Amazon.com kicked off its holiday shopping season with 50 days of holiday deals on its Black Friday Deals Store. While promising better prices and deals, Amazon will offer curated gifts, products from small businesses and entrepreneurs and handcrafted items.