Waterloo Sparkling Water Introduces Two New Flavors: Guava Berry and Ruby Red Tangerine
Waterloo Sparkling Water, known for its authentic full flavors and lively carbonation, has announced two newest additions to its lineup, Guava Berry and Ruby Red Tangerine, just in time for spring. These vibrant sparkling waters will be available all year long — and are ideal to savor straight from a chilled can, in a refreshing mocktail or even in a popsicle.
“We’re thrilled to launch our Guava Berry and Ruby Red Tangerine, two more innovations that demonstrate our commitment to going all in on refreshing flavor,” said Kathy Maurella, Chief Marketing Officer at Waterloo Sparkling Water. “Crafting authentic, full-out flavors that taste like they are supposed to is at the heart of the brand – our flavor artistry makes us unique. Be sure to keep an eye on our social channels to see how friends of the brand who embody a full-flavor lifestyle are celebrating these new flavors.”
Coming up early next week, Taking Back Sunday vocalist Adam Lazzara is putting his personal stamp on this Waterloo launch with new, original music that brings the new Guava Berry and Ruby Red Tangerine flavors to life for music fans on
Instagram @adamdamnlazzara, @takingbacksunday and @waterloosparkling.
Waterloo Sparkling Water kicked off Q1 2025 with strong momentum, after another record-breaking year. “From the start, we knew we had something special. It’s kind of incredible to watch our rockstar team and best-in-class brand deliver the highest growth in market share, dollars-sales and distribution gains among the competitive set again in 2024 – for the second straight year,” said Jason Shiver, CEO of Waterloo Sparkling Water. “We continue to focus on what we do best – differentiating our brand in a very competitive category, driving category growth for our retailer-partners and creating excitement with new flavors among our current fans while also bringing millions of new consumers into the brand.”
Like all Waterloo varieties, both Guava Berry and Ruby Red Tangerine are free of calories, sugar and sweeteners. All flavors are made with Non-GMO Project Verified natural flavors and purified carbonated water, bringing forward uniquely authentic taste and aroma for an overall clean, crisp and refreshing experience that supports healthy, active lifestyles.
For fans looking for more ways to enjoy these refreshing sparkling waters, Waterloo has crafted fun, new recipes, including the Guava Passion Popsicle and Ruby Red Tangerine Spritz mocktail.
Waterloo Guava Berry and Ruby Red Tangerine Sparkling Waters will continue to roll out nationwide with assortments that vary by retailer, including at Target, select Kroger divisions, Whole Foods, select Albertsons Safeway divisions, Aldi, Amazon, Walmart.com, SamsClub.com, Meijer, HEB, Central Market, Fresh Direct, Gopuff and more and with additional distribution in the spring at select Costco divisions. For more information and to find a retailer near you or online, visit Drink Waterloo.