Weee! Appoints Mark Lawrence to Board of Directors

Weee!, the largest and fastest-growing ethnic e-grocer in North America, has announced that Mark Lawrence has joined the company’s Board of Directors.

“Weee! is on a growth trajectory, as the demand for ethnic food increases, driven by ethnic communities as well as Americans’ growing interest in Asian and Latino cuisines,” said Larry Liu, CEO, Weee! “I am thrilled to welcome Mark to the Weee! board as his combination of critical financial skills and broader expertise will help accelerate Weee!’s growth and commitment to operational excellence.”

Currently, Lawrence is the CFO of Nu Skin Enterprises, Inc., a multi-billion dollar, innovative beauty and wellness company. Previously, he served as the head of finance for Amazon’s Lab126, where he oversaw the company’s global finance functions and played a key role in the launch of several Amazon devices. Lawrence has also held senior leadership roles covering finance and operations at other industry-leading companies, like, 3Com, Brocade, Polycom and Vivint Smart Home.

“I am pleased to join Weee! at an important time in the history of the company,” said Lawrence. “I look forward to helping propel the Weee! brand in its next phase of growth and market penetration.”

Weee! is the only platform of its kind to offer a customized experience across multiple cultures and cuisines including Chinese, Japanese, Korean, Vietnamese, Filipino, Mexican and Indian. Customers can shop for more than 15,000 fresh and shelf-stable items ranging from essentials to highly seasonal merchandise, with new products added every week nationwide.

Lawrence holds a bachelor’s degree from Brigham Young University and a Master of Business Administration from the University of California, Davis.