August 22, 2025

Weee! Celebrates 10 Years of Culture, Community & Culinary Innovation

Weee!, the leading Asian e-grocer in North America, celebrates its 10-year anniversary, marking a decade of transforming how communities experience culture through food. Founded in 2015, Weee! has grown from a bold idea into a beloved household name, committed to making hard-to-find, culturally meaningful groceries accessible and affordable for all.

“We started with a dream to make authentic ingredients more accessible,” said Larry Liu, Founder and CEO of Weee!. “This milestone isn’t just about growth — it’s about the people, cultures and communities we’ve connected through shared meals and traditions.”

From local mom-and-pop shops to global producers, Weee! has built a dynamic and growing network of partners, delivering more than 100,000 unique products directly to customers’ doors. As the No. 1 Asian grocery app in North America, with more than 50 million orders fulfilled, Weee! continues to expand its footprint, launch new multi-ethnic storefronts and serve millions with one simple mission: to challenge the world to taste life to the fullest.

The anniversary celebration has included a wave of messages from customers, investors and celebrity supporters — including Weee! Chief Creative Officer Jon M. Chu, Alex Rodriguez and Crazy Rich Asians cast members Constance Wu, Henry Golding and Harry Shum Jr.

Subscribe to Grocery Insight