Weee! Hires John Burry as CMO

Weee!, a fast-growing ethnic e-grocer in North America, announced that merchandising veteran John Burry has joined the company as Chief Merchandising Officer.

Burry’s career includes more than 20 years with one of the world’s largest food retailers, Tesco PLC. During that time, he held a number of roles across merchandising, marketing and general management. In 2013 he was appointed global director of Innovation and Futures at Tesco, leading the development of innovation networks focused on shifts in customer behavior and related technology. Prior to that, he helped develop Tesco’s retail businesses in the UK, Europe and the US where he served as Chief Commercial Officer and Chief Customer Officer. Following his time at Tesco, he has advised a wide variety of brands, private equity and venture funds and early stage businesses on acquisition, growth and general strategy.

“I’m excited to be joining Weee! at such an important time,” said Burry. “Larry and the team have built a very special business, with a uniquely differentiated product assortment. I’m looking forward to working with the team here and all of our vendors to unleash our full potential. Great products, coupled with a high level of customer insight and a strong technology platform gives me real confidence about what can be achieved throughout the next few years.”

Weee! is the only platform of its kind to offer a customized experience across multiple cultures and cuisines including Chinese, Japanese, Korean, Vietnamese, Filipino and Mexican. Customers can shop for more than 15,000 fresh and shelf-stable items ranging from essentials to highly seasonal merchandise, with new products added every week nationwide. Burry will play a leadership role in the further development and execution of the Weee! experience as the brand continues to advance its food-at-home offerings.

“We are excited to have John join the Weee! team as we revolutionize the e-grocery experience while meeting the massively underserved needs of ethnic communities throughout the US,” said Larry Liu, Chief Executive Officer and Founder of Weee! “His experience blending the capabilities of one of the world’s largest retailers with his entrepreneurial mindset will be an invaluable asset as we look ahead to future growth.”