“Expanding delivery into Manhattan has been on our radar since opening our Brooklyn store,” said Erica Tickle, director of e-commerce for Wegmans. “We’ve heard from customers this would make life easier for them, and with major investments in e-commerce like our new website and app, the timing couldn’t be better to make ordering favorite Wegmans brand products and fresh foods available for delivery to Manhattan.”
New York City consumers can visit Wegmans’ website or app to confirm they are within the delivery area and start shopping for all their favorite products. With the expanded radius, delivery is now available to all Manhattan zip codes. To accommodate the longer drive times, delivery in Manhattan addresses often requires longer delivery windows, which range between two and five hours.
“In partnership with Instacart, we’ve seen tremendous growth and success with our online grocery shopping and delivery services,” Tickle explained. “It represents a growing percentage of our sales, and with larger delivery radiuses, we’re able to reach more customers in New York, and other markets where traffic and transportation prohibit customers from coming to us.”
Consumers can also shop Wegmans online via Instacart’s website or app. Deliveries start at $3.99 or free for Instacart Express Members on orders of $35 or more. For delivery, Wegmans adds a price increase to items ordered to cover the cost of Instacart shopping services.