On Nov. 2, 2018, the International Dairy Deli Bakery Association (IDDBA) announced Whitney Atkins as the organization’s new VP of Marketing. Atkins will lead the marketing team and take responsibility of telling the association’s story while driving member engagement. She will join the IDDBA on Nov. 27.
“I look forward to joining the IDDBA team, serving our industry and providing resources to our membership that enable them to serve their customers and successfully grow,” Atkins said.
Atkins has more than 20 years of experience in marketing communications. She was previously Communications Manager for the City of San Antonio Parks and Recreation Department where she played a key role in their communications, approaches and strategies and oversaw all content creation for various platforms.
Atkins’ spent most of her career with Kroger Delta Marketing in Memphis where she played a key role as a liaison among many teams to develop and communicate selling initiatives and programs for more than 100 retail grocery, pharmacy and fuel locations.