Whole Foods Market Forecasts Top 10 Food Trends for 2024

Today, Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2024 in the retailer’s ninth-annual Trends predictions report. Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers and water conservation and stewardship are all among the food trends expected to rise in popularity across the industry in the next year.

Each year, the Trends Council – a collective of more than 50 Whole Foods Market team members, including foragers, buyers and culinary experts – compile trend predictions based on decades of experience and expertise in product sourcing and studying consumer preferences, as well as in-depth workshopping with emerging and existing brands.

“Our annual food trends predictions list is a way for us to pull back the curtain for customers and share insight into what our buyers and culinary experts are keeping on their radar for the upcoming year,” said Cathy Strange, Ambassador of Food Culture for Whole Foods Market and member of the Trends Council. “From specific product ingredients and flavor trends, to growing movements in the food industry, we can’t wait to see these trends gain momentum in the year ahead.”

For a full list of the company’s prediction, click here.