Wild Planet Foods Launches Five New Sustainably Caught Seafood Items in Whole Foods Market Stores Nationwide

Wild Planet Foods, pioneer of sustainably caught seafood that aims to transform fishing into a force for good, recently announced the introduction of five new seafood items to Whole Foods Market shelves nationwide.

These additions expand upon some of the brand’s fan-favorite canned fish items, giving consumers the chance to try out a variety of new low mercury, high-quality options for any time of day. Details include:

• Skipjack Solid Light Wild Tuna in Pure Olive Oil: This pristine and premium tuna is 100 percent sustainably pole & line caught, hand-cut and hand-packed with just a touch of sea salt and pure olive oil. Naturally low in mercury with a silky-smooth texture and a big tuna flavor.
• Wild Smoked Pink Salmon in Extra Virgin Olive Oil: Sustainably sourced in the Northeast Pacific by small-scale fishermen, this salmon is wood-fire smoked using alder wood to add a sweet note that complements the flavor of the fish.
• Wild Smoked Mackerel Fillets in Extra Virgin Olive Oil: Sustainably sourced in the North Atlantic and Eastern Pacific by small-scale fishermen, these fillets are smoked, hand-cut and hand-packed with olive oil and sea salt.
• Wild Pink Salmon, 3-Pack: Harvested in the Pacific Ocean, working with small-scale fishing families in Alaska and British Columbia, this salmon is skinless, boneless and perfect for a quick salmon salad or seafood pasta.
• Wild Tuna Quinoa Salad Ready-To-Eat Meal: These ready-to-eat meals combine 100 percent pole & line caught skipjack tuna with organic quinoa, sweetcorn, zucchini and peas, all packed into a lunchtime-ready portion size.

“We’re pleased to introduce new Wild Planet products to Whole Foods shoppers nationwide who are making more of a conscious effort to shop with sustainability in mind,” said Bill Carvalho, President and Founder of Wild Planet Foods. “Since the company’s inception, it has been our goal to spread awareness about the importance of knowing where your seafood comes from and the nutritional value canned seafood can provide, all while making it more accessible to consumers. This launch builds further on our realization of this goal and we are excited to offer new, high-quality options that Whole Foods customers are going to enjoy.”

The fishing industry continues to face criticism due to the depletion of fish in our waters, with 34.2 percent of global fish stocks being overfished and about 22 billion pounds of food killed and discarded due to non-selective harvesting methods. Wild Planet uses selective harvesting methods that target just one species at a time to help eliminate bycatch (species unintentionally caught in the process of fishing a targeted catch). Whether that means catching tuna without nets and only using a pole & line or sourcing from well-managed and highly respected fisheries for salmon and mackerel, sustainability begins and ends with selectivity, diligence and care. The future of our oceans relies on responsible fishing, which is why Wild Planet partners with small-scale fishermen and fishing families who share our mission in respecting the planet by only taking what it can give and wasting nothing taken.

To find the nearest Whole Foods Market store, visit the “Where to Buy” section at Wild Planet Foods. Wild Planet Foods’ newest items can also be found on Amazon. They join Wild Planet’s suite of canned seafood products, including albacore and skipjack tuna, mackerel, sardines and anchovies – all sustainably caught to protect our oceans.