Wildbrine, a producer of naturally fermented krauts, kimchis, srirachas and salsas, has launched WildVINE, a new product line of vinegar-pickled vegetables. With four distinct flavors, WildVINE aims to take consumers on a culinary adventure in the comfort of one’s own home, delivering freshness, flavor and convenience to the pickled grocery category.
“We identified a gap in the pickled foods category — it needed an adventurous, flavorful boost. With WildVINE, we’re bringing excitement and a renewed sense of culinary exploration to our customers – bringing those restaurant experiences into homes,” said Hannah Lewis, Chief Marketing Officer of Wildbrine. “We want to elevate the mundane and make every meal an adventure. And why pickling? Because much like fermentation, it’s a timeless technique that not only preserves but also enhances flavors, marrying the old with the new in a way only Wildbrine can.”
The WildVINE collection includes:
- Banh Mi Medley: an homage to the classic Vietnamese sandwich, featuring a tart mix of pickled veggies, cilantro, mint and lime. (2023 Expo West NEXTY Finalist)
- Pickled Red Onions: a versatile condiment spiced with a hint of mild jalapeño heat.
- Curtido: a fresh and tart Latin American coleslaw.
- Escabeche: a zesty blend of pickled vegetables ideal for adding spice to any meal.
“Our goal with WildVINE is to enable customers to experience the power of food and to awaken their culinary spirit through our globally inspired pickled vegetables,” said Chris Glab, Wildbrine’s Co-Founder and Chief Innovation Officer. “Each jar represents a bold step forward, a nod to culinary tradition and an invitation to embrace the unfamiliar and delectable in every bite.”
All four WildVINE products are prepared using locally sourced ingredients in Wildbrine’s own California facility. Each batch is hand-packed in environmentally friendly, BPA-free, PET 1 packaging, reflecting the brand’s commitment to sustainability and zero-waste principles.
Starting September 2023, the WildVINE Banh Mi Medley will make its debut in Target stores nationwide, with the other three tantalizing flavors available via the Wildbrine website for $6.99, with plans for increased retail distribution.
“WildVINE joins our original fermented foods brand, Wildbrine and our plant-based dairy line, WildCREAMERY, underlining our unwavering commitment to culinary innovation and flavor experiences that truly delight our customers,” said Glab.
The Wildbrine family of products are available nationwide in the refrigerated section at fine retailers including Whole Foods, Sprouts, Kroger, Publix and many more.