Willamette Valley Pie Co. Announces Brand Extension with Launch of BerryFields

Willamette Valley Pie Company has announced its latest innovation – the creation of natural snack brand BerryFields. This is the second product launch this year for the company known for frozen fresh, ready-to-bake pies, cobblers, crisps, hand-pies and IQF frozen fruit. In March, WV Pie Co. released a new line of Non-GMO Project Verified pies and hand-pies with all-butter crusts in tandem with a complete brand refresh.

Designed for busy families who want to be able to provide homemade-quality sandwiches for their kids, BerryFields’ wholesome snacks use simple, all-natural ingredients loaded with farm-fresh fruit and allergy-friendly almond butter, all tucked in a soft pastry made with real butter.

Willamette Valley Pie Company CEO Austin Kelly said, “Since vertically integrating from a family farm in 2001, there is nothing more important to us than using real, sustainably sourced and clean label ingredients you can feel good about giving to your family. And as a father myself, I know the real need for delicious and convenient options that aren’t packed with artificial ingredients. We felt there was a gap in current market offerings and knew that BerryFields could be a natural extension of what we were already accomplishing and providing at Willamette Valley Pie Company.”

Each sandwich has four grams of protein and simple, farm-fresh non-GMO ingredients. BerryFields sandwiches go right from freezer to lunchbox, thawed and ready when lunch time rolls around. They are currently offered in three flavors:

• Mixed Berry – A melody of farm-fresh Blackberries, Strawberries and Oregon’s Berry Favorite, the Marionberry, complemented with the protein-rich almond butter tucked in a soft pastry made with real butter.
• Strawberry – Strawberries blended into a smooth fruit layer, complemented with protein-rich almond butter tucked in a soft pastry made with real butter.
• Grape – Grapes fresh from the vine complemented with the protein-rich almond butter tucked in a soft pastry made with real butter.

Berryfields sandwiches are Non-GMO Project Verified and can currently be found in Whole Foods Stores nationwide for $6.99.

For more information, click here and use the store locator to find BerryFields in a store near you.