February 22, 2022

Winn-Dixie Launches Community Donation Program Benefiting the Krewe of Red Beans and Feed the Second Line

In the spirit of Carnival season and to support the culture bearers that make Louisiana unique, Winn-Dixie is launching a community donation program in partnership with the Krewe of Red Beans to support the organization’s leading initiative, Feed the Second Line which provides relief to local musicians and artists that have been impacted by the Covid-19 pandemic.

Winn-Dixie customers in Louisiana can round up their grocery bill total or make a donation of their choice at checkout through Mardi Gras Day (March 1) to support Feed the Second Line. Serving Louisiana customers for more than six and a half decades, the grocer is deeply rooted in the community and is steadfastly committed to lifting up and supporting local organizations like the Krewe of Red Beans and Feed the Second Line that reflect the diversity of the communities it serves and embodies local traditions and native culture.

Joey Medina, Regional Vice President for Winn-Dixie, said, “We are honored to continue our partnership with the Krewe of Red Beans and Feed the Second Line to provide essential support to the local musicians and artists who keep Louisiana’s traditions alive. The state’s rich heritage and indigenous culture form the body of Louisiana and our culture bearers feed its soul. Winn-Dixie is sincerely committed to the people of this state and will continue to shine light on their homegrown traditions through partnerships with like-minded organizations that share its passion for Louisiana’s unique culture.”

The Krewe of Red Beans was established in 2009 to showcase and honor world-class rituals of New Orleans culture including the tribal traditions and historic celebrations of the Mardi Indians, Brass Bands and Second Line parades.

Last year, Winn-Dixie announced an exclusive partnership with the Krewe of Red Beans to address the increased food insecurity and unemployment in Louisiana’s cultural economy due to Covid-19 by hiring unemployed musicians to purchase and deliver groceries for elders in the community. The Krewe of Red Beans purchased nearly $80,000 worth of groceries for 130 culture bearers, which include many elderly individuals in need in the community. Additionally, the Krewe of Red Beans created nearly $400,000 worth of direct employment, including helping local musicians secure new jobs with their local Winn-Dixie.

Winn-Dixie is also hosting Mardi Gras celebrations on Saturday, Feb. 26 and Sunday, Feb. 27 at several stores throughout the New Orleans, Baton Rouge and North Shore communities. All events will include live entertainment, giveaways and more.

Additionally, customers can follow Winn-Dixie’s Instagram to participate in the social media contest – five winners will be selected to receive $100 in rewards points to spend on their Mardi Gras celebration. For every comment Winn-Dixie will donate $1 to Krewe of Red Beans. The giveaway will close on March 2.

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