Winn-Dixie is offering deeper discounts on more than 150 most-shopped products. As part of the grocer’s “Down Down” program, Winn-Dixie customers will save more than 15 percent on average when shopping items marked in-store by the red hand on signs and tags throughout the store.
While average consumers can expect to see an increase of 14 percent on their grocery bills this year due to the lasting effects of the pandemic, Winn-Dixie’s commitment to lowering prices on frequently purchased items is intended to help its customers on a budget minimize their additional spending. Items in the “Down Down” program will update each season to offer Winn-Dixie customers more savings opportunities with prices that are down and staying down throughout the season on their favorite products, including fresh produce, dairy, frozen, center store and general merchandise.
Dewayne Rabon, Chief Merchandising Officer for Southeastern Grocers, said, “At Winn-Dixie, we know our customers are searching for the best deals and continuing to save money on their grocery bills is a top priority. Through our commitment to lowering prices and keeping them down on the items our customers love most, we hope to make a truly meaningful difference in our customers’ lives. When our customers shop our stores, they can trust they are getting quality products at affordable prices.”
In addition to shopping items identified in Winn-Dixie stores by the red hand, customers can maximize their savings by using the grocer’s loyalty program with the Winn-Dixie app. Ranked by Newsweek as one of the best supermarket programs in the country, Winn-Dixie’s loyalty program offers points that can be redeemed for dollars off groceries, as well as Mystery Bonus points multipliers and personalized “rewards Boosters.”