Yasso Introduces ‘Ridiculously Better’ Campaign to Celebrate Better-for-You Snacking

Yasso, the beloved snack brand, introduces its largest advertising campaign in the company’s 12-year history to celebrate how their ridiculously creamy frozen greek yogurt products make for the perfect, permissibly indulgent snack. ‘Ridiculously Better’ showcases Yasso’s delicious taste and better-for-you nutritionals, offering a snacking experience that is second to none.

“This is an exciting time for Yasso, as we continue our expansion and leadership of the frozen snack category,” said Sam Martin, Chief Revenue and Marketing Officer at Yasso. “Consumers are craving permissible indulgence and turning to Yasso for frozen snacks that offer both better taste and quality nutrition. We’re bullish about the superiority that our full portfolio of products delivers compared to a myriad of alternative snack options.”

Americans are hot on frozen snacks. According to a recent survey from the brand, consumers are passionate about snacktime.

• About half (48 percent) of people agree that their day is “ruined,” if they run out of their favorite snack.
• 56 percent of Americans admit to having lied about having snacks, just so they don’t have to share.
• 41 percent of people have gotten into an argument with someone over who gets the last snack.

Additional research conducted by the company further proves Yasso’s snacking superiority and that it’s already a frequent snack choice for consumers when hunger strikes:

• Frozen treats are consumed as a snack 59 percent of the time, vs. cheese at 57 percent, nuts / seeds at 55 percent and snack bars at 53 percent
• 56 percent of consumers snack on Yasso
• Yasso is consumed as a snack 6x greater than traditional ice cream

In addition to launching ‘Ridiculously Better,’ the brand is also bringing game-changing innovation to its portfolio of products. Yasso recently announced the relaunch of its Poppables platform, bite size creamy Greek yogurt dipped in crunchy chocolatey coating, now with 50 percent more to snack on and in a resealable bag for easier snackability. The brand also continues to expand distribution of its Mochi and Sandwich segments alongside its powerhouse Snack Bar and Chocolate Crunch Bar lines, both of which continue to be top performing items in the category.

‘Ridiculously Better’ Campaign Details:

• The campaign consists of a series of :30, :15 and :06 spots and will run across linear TV, video and streaming platforms, paid social and paid search with partners like YouTube, Peacock, Roku, HGTV, Food Network, TNT and more.
• Ridiculously Better was created in partnership with creative agency, Nomadic.
• Additionally, Yasso partners with MullenLowe PR, as their public relations agency of record and media agency of record, SRG.