Yasso Launches Celebratory Birthday Cake Flavor in Recognition of the Brand’s 10 Year Anniversary
Yasso, the beloved brand behind the world’s first frozen Greek yogurt bar, is excited to announce today, the launch of its new flavor, Birthday Cake, as they celebrate their 10 year anniversary since launching on grocery shelves in 2011.
Yasso co-founder Drew Harrington shares, “When Yasso launched in 2011, we saw a white space to deliver great tasting desserts with superb nutritionals and quality ingredients within the frozen aisle and we are proud and grateful, to still be here progressing that mission forward. We wanted our newest flavor to commemorate Yasso’s 10th birthday and be symbolic of the milestone itself – an awesome celebration of delicious fun!”
In addition to proving their strength and staying power with this 10 year milestone, Yasso has recently become a top 5 novelty dessert brand and landed the spot as the No. 2 fastest growing better-for-you snacking brand, according to IRI L52wk data. Much of the success can be credited to the company’s core mindset of always striving to improve customer satisfaction, notes co-founder Amanda Klane. She shares, “While the mission behind Yasso has remained the same over the past 10 years, the products and branding have evolved to give consumers the best experience possible. We’ve continued to improve formulas, expanded categories and have created a way to give back to our community through our Game On! Foundation. We look forward to continued evolution over the next 10 years.”
The new Birthday Cake bar joins Yasso as their 12th core bar flavor. Filled with rainbow sprinkles and chunks of cake dough for a fun and delicious treat, the offering also meets Yasso’s nutritional standards with only 90 calories per bar, 5 grams of protein and no artificial ingredients. Additionally, in honor of the launch, Yasso is making a $10,000 donation to the The Birthday Party Project which will provide birthday gifts to more than 300 children experiencing homelessness.
Yasso is available at retailers nationwide and for online delivery on yasso.com. The Birthday Cake flavor is currently available for purchase online and will be available at select Target locations in October. To find a store near you or learn more information please visit Yasso.com and follow the brand @yasso.